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Can Blockchain Revolutionize the Digital Signage Industry?

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Can Blockchain Revolutionize the Digital Signage Industry

We all are familiar with bitcoin, ETH Ethereum, ripple and other decentralized cryptocurrencies. Blockchain is the automated digital keeper that includes every business ever executed of all. Blockchain is the platform for cryptocurrencies to make trades. It has quickly become a technology far more robust than just a financial arrangement with uses ranging from tracking documents to exchanging digital and physical assets.

Now you might ask, Can Blockchain Revolutionize the Digital Signage Industry?

The answer is yes. Naturally, blockchain has begun to revolutionize the whole system with its trust and safety. Many of us now know about the ordinarily used cryptocurrencies available like Bitcoin, Ripple, EOS, Ether, etc. But very few started to find the actual usage of this currency. It has become a tremendous entire tracking system that gives the title of documents power to trading digital and physical assets more than just a financial transaction.

Digital signage is an industry where we can utilize actual resource possession as the base to record and safely screen exchanges and carefully record that exchange. Digital signage solution IT is a computerized promoting industry that operates advanced content, projectors, LCD, and LED shows that show primary content, sites, recordings, pictures, and even lodging menu. Presently we can see advanced signage’s anywhere like restaurants, parks, public areas, pathfinding, outdoor advertising, and marketing. How can distributed ledger technology advantage the computerized signage industry, and what’s its part in the current promotion? Allow us to see some genuine use cases for blockchain in the advanced signage industry.

What’s more intriguing here is that with a decentralized network, the end-users don’t have to operate with one vendor or artist for their requirements. They can occupy multiple creative supplies and get the job done according to their needs.

Decentralized content production

From taking a global campaign and localizing it for your local audience to establishing it on a unified platform, building up content for digital signage can be a long process for both artists and end-users. Blockchain might help streamline this procedure through a decentralized database where users can seek the content they want.

Blockchain can revolutionize the way that the digital signage industry functions by introducing new processes and reducing fraud. We’re going to stay on peak of the matter and update you on the latest evolutions.

  • Advertising 

For example, how many times the recent signage is used, all trades showcase the existing signage is connected, everything can digitally be recorded. Advertisers can smoothly track the situation, like ad frequency, its influence on the customer budget, how much it takes consumed and the overall costs. Blockchain provides a tamper-proof, stable, fraud-free purchase and absolute tracking of records.

Signage trading with a blockchain promotes more secure and stable platforms. The dealing of ad space fits easy and transparent and open with high-level immutable transactions. Shortly, blockchain technology will encourage the advertising industry considerably. It helps many businesses worldwide by magnifying their transparency, targeting customers, and establishing trust with clients. Blockchain might revolutionize how the digital signage enterprise works by launching new processes and eliminating deception.

Can Blockchain Revolutionize the Digital Signage Industry?

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5 Applications for Blockchain in Your Business

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Codezeros

Cryptocurrency has been through a roller coaster ride, i.e., with ups and downs ever since Bitcoin was introduced. And since the introduction of Bitcoin, it is always referred to as something that is specially meant for black market activity and endless possibilities of something wicked in the present times. But then comes the Blockchain, which is the public ledger that records every bitcoin transaction.

5 Applications for Blockchain in Your Business

After the advent of Blockchain, every blockchain development company around the globe is trying to evolve more so that they can firmly stand as an alternative to traditional banking. It has now got the potential to have a centralized banking setup and also can bring a new set of transaction methods, which can change the way we do banking nowadays.

So, let’s find out the 5 best blockchain applications for business.

1. Smart Contracts

The term has a long history, but in recent years it is under the mouth of many technologies since it was released by the Ethereum Project in 2013. The whole Ethereum project comes in the form of a decentralized platform, which has smart contracts applications that are automated to run without having downtime, censorship, fraud, or third-party interference.

Many people have even suggested that smart contracts are pre-programmed algorithms that hold the capability to carry out the terms of any contract. Therefore, with smart contracts, businesses can bypass regulations and can reduce the cost of the subset.

A good example of smart contracts can be found in companies like Slock, which is also an Ethereum based platform. Through it, the company can rent a bicycle to the customers. The cycle gets unlocked to use only when both parties agree with the terms and conditions. Thus, making it a worthy Blockchain app for business development.

2. Cloud Storage

Another application on the list that provides blockchain development services is Cloud Storage. In 2021, many businesses or even general users are taking advantage of it. Storing things on the cloud makes it easier for any person to access them. Thus, they don’t have to carry external, tangible pen drives or hard drives everywhere they go.

For instance, Storj, a company, is also offering cloud storage and thereby decreasing the dependency. Even the founder of the company believes that the age of hard drives is long gone. People can now store 300 times more data and files than they can on an average hard drive.

Many people foresee that spending over 2 billion on cloud storage can not only deliver revenue to most users but will also reduce the cost of storing data in hard drives.

3. Supply-Chain Communications

The creation and the marketing of a product don’t involve only a single brand in the process, and therefore there are several brands involved in the process. There is a chain of suppliers who are involved in the final output of a product by a brand (e.g., graphite for pencil).

The biggest pre-existing problem is that if a supplier fails to provide components or funds at the right time, the primary final brand gets the backlash. Therefore, this Blockchain app development helps in simplifying the issue.

It helps in proactively delivering digital permanence and audit-able records that can easily be audited and scrutinized. Companies like Provenance and SkuChain are already on the verge of solving such issues.

4. Electronic Voting

According to BitShares, which is a worldwide distributed database, Delegated Proof of Stake (DPOS) has emerged as the most compatible and fast consensus model available, which is well-organized, highly distributed.

DPOS fairly resolves consensus issues by leveraging the power of stakeholder approval voting. Through the elected delegates, it can schedule fees and tweak the transactions. Its consensus protocol helps in safeguarding the users from getting involved in regulatory interference.

5. Paying Employees

Most of us already know that Blockchain has its connection with cryptocurrency, and hence it can be used to compensate the employees. Many people in the past have pointed out that if a company pays internationally regularly to its clients or employees, it will result in transaction fees and added time.

So, here Bitcoin can be a cost-saver, as with payroll services like Bitwage, you can save money from transaction fees, and the transfer process is also faster. As it takes much time to move funds from banks to banks, therefore this prolonging process can be cut short.

Even the founder of Bitwage has stated that chronologically doing transactions helps in seeing where the money is going. This process not only saves time for the employers but also the employees get their wages faster.

Conclusion

Now, as the expert teams of top-notch Blockchain app development companies provide enhanced security, it has almost made banking tougher to hack. So, you can take the help of Blockchain to upgrade your business app to the next level.

5 Applications for Blockchain in Your Business

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How to Market Your STO (Security Token Offering) Successfully?

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Codezeros

Because of the high potential of blockchain in transforming the world, financial services can be enhanced by crypto assets. Undoubtedly, nowadays, people are aware or familiar with utility tokens. But the concept of STO is still new in the market.

How to Market Your STO (Security Token Offering) Successfully?

STO stands for security token offering. It contributes to the launching of a crypto token. If you have high expectations of future returns and profits, you need to market your STO. To begin with the marketing of STO, you need to follow the article.

Initial stage:

To proceed with the initial stage, you need to follow the given below factors:

Being one of the most vital prerequisites for STOs, it serves as a proposal for investors as it holds almost everything associated with your project. Investors must be able to make correct decisions. Thus, you must include information related to legal compliances and regulations. Commercial, financial, and technological details of a security token must be included in a pro-language.

  • One-pager:

One Pager serves as a top-notch overview of a product, business, or service. The enterprises and startups can make use of the one-page document for advertising their offerings to accredited investors.

While launching a security token, make sure that the website is secured with HTTPS. Moreover, sites having HTTPS are preferred to rank higher by the search engines.

  • Simplify your idea:

Before finalizing your idea behind the project, try to discuss it with both of your non-technical or technical friends. And make sure that they understand it well. And if they do not understand it, it is more likely that your website visitors might not understand it as well. Thus, try to make it more practical, easy, and understandable.

  • SEO and blog writing:

To improve the offer value and branding of your project, you may have a blog to attract more organic traffic. Try to publish a new article at least twice a week. Showcase your idea clearly and tell how it is going to transform the world. While opting for STO marketing, focus on the quality of writing rather than the quantity. And make sure that your site is search engine optimized.

PreSTO:

Some of the pre STO strategies are given below:

  • Press release and media outreach:

Media outreach and press releases will make your STO project reach multiple corners of the world. Just do thorough research for press release websites that allows publication of STO press releases.

  • Getting high domain authority backlinks:

Domain Authority or DA is referred to as a search engine ranking score that shows how a site is going to rank on Search Engine Result Pages (SERPs). The higher the DA, the higher your chance to rank better. You may opt for the best security token development service for better results.

  • Social media marketing:

If you want to promote your STO to investors across the world, you may opt for some excellent social media marketing platforms. Twitter, Reddit, Steemit, and Telegram are some of the platforms that you can use.

  • Run video campaigns:

You need to run video ads on multiple video streaming channels like YouTube, Vimeo, and several others. For attracting investors and giving them a clear understanding of your concept, you can market your project’s demo videos.

Running STOs:

Some of the running STOs strategies are given below:

  • Deal marketing:

You have to be an expert in explaining your concept or idea if you want to boost your security token selling skills. Opt for security tokens blockchain and keep your project’s CIM upgraded, and collect and create a library of potential buyers and investors.

  • Build credibility through networking:

You need to build trust and network in the field of security token marketing. Understand that the buyers will always look for seamless transactions without any hassles. Thus, act accordingly. In-person promotion of your products will help you in customer trust generation and gain social capital.

When a token is distributed to a community for free or small tasks, it is known as airdrops. This technique of STO marketing will help you to raise micro-tasks freelancers’ groups.

Post STO:

The post STO strategies are discussed below:

  • List STOs on exchange:

Having friendly relations with some key people in the cryptocurrency industry may help you to get through the listing process quicker. Include the token’s name, symbol. Value, min cap, and mas cap while listing tokens.

  • Keep community updated:

On all the channels where you have created profiles, interact with the accredited investors and community members. Try to respond to the queries of the members as soon as possible.

  • Performance marketing:

If you are looking for a cost-efficient solution for marketing your innovative ideas, opt for performance marketing. Additionally, as for the security tokens crypto, it improves visibility. The advertisers and the marketing companies are rewarded for attracting traffic to the site.

Conclusion:

All the above-mentioned steps can help you in marketing your STOs. But, besides all these, you need to make sure that you have proper planning and strategy to overcome the obstacles. If you are unable to do it alone, you may also look for professional help. STO marketing is not an overnight process, and you need to stay patient to get the best results.

How to Market Your STO (Security Token Offering) Successfully?

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Experts’ Corner: Pitch Deck Tips for Fundraising Success

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Codezeros

Fundraising can prove to be advantageous. But, if a company wants to opt for fundraising regardless of its stage, it can be both challenging as well as a daunting process.

An accompanying pitch deck, along with a compelling pitch, plays an indispensable role. And both of these become important even for both startups and seasoned entrepreneurs who are already with the traction of the market.

Experts’ Corner: Pitch Deck Tips for Fundraising Success

Pitch deck best practices

Some of the best practices related to blockchain pitch deck solutions are given below.

Treat your pitch as a story

Showcase a compelling narrative of an existing problem in the world, then put up a solution to it, and also tell how your product or service is going to help and how you are going to be successful. Your story must be both coherent and streamlined. Stay passionate and try to make it personal.

Predict potential questions and insert corresponding answers into the deck

You need to identify the potential gaps by examining your presentation and company. Think about what the investors might question you, and provide them with visual supports for your answers.

Understand the context

It is important to understand and evaluate the context in which your audience will read and listen to your pitch. The goal must be to have a meaningful conversation regarding your business with familiar investors. And, if you have to share a deck with investors whom you have never met before, only focus on enticing them to take a meeting. Once they get interested, go for your initial meetings.

Keep aesthetics polished and consistent

The pitch deck needs to be aesthetically professional and pleasing. Opt for a pleasing deck design, or you may even hire a pitch deck design provider for this purpose. It is because pitch decks reflect the personality of your company. Whatever you do, keep it unique.

Refresh your pitch desk continually

A pitch deck is dynamic and evolves with time. The questions that the entrepreneurs are facing every time must be noted down by them, and they may address and incorporate them in a solution. Additionally, you may opt for business pitch deck solutions to showcase the company traction data, and the market data must be updated continually.

Imperative slides to include

Some of the topics that the investors pitch presentation must include are given below:

  • Company overview:

The company overview slides act as the deck opening, and by taking a look, the investors must get an idea of what they are going to get. It must include the problems that your products solve, the management team background, and your company’s key traction. The information needs to be straightforward, understandable, and exciting.

  • Company mission, vision, and purpose:

The main objective is to showcase the ultimate goals of your company. Thus, you need to include the mission, vision, and purpose of your company.

  • Mission statement: Discuss your business’s current status and what you are planning for the future.
  • Vision statement: Focus on showing what your company wishes to be like in a memorable way.
  • Purpose: Summarize what your company is serving to the customers.
  • The team:

Investors decide on checking whether they can trust in you, your potentialities, and your consistency. Give the importance of the team and highlight the necessary skill sets and the experience that your team possesses. You may include images of your key team member and summarize their prior employment and educational attainment.

  • Current traction or progress:

To build credibility among investors, incorporate compelling traction statistics. It may include sales, downloads, traffic, or any other in-development metrics to show your adoption and scale. By availing of presentation deck services, you may also include client testimonials, strategic partnerships, or achieved accolades.

  • Total Addressable Market (TAM):

TAM slide demonstrates that the current opportunity at hand is a larger trend or marketing shift’s part. It indicates the revenue opportunity that is underlying for a specified service or product.

  • Business or revenue model:

You will have to address your company’s pricing strategy, revenue model, sales, average account size, and distribution model. Include both current and future model plans. To demonstrate decisiveness, you may also include specific dates.

  • Marketing and growth strategy:

This will show your investors your plan to grow and market your services and product. You may include almost anything from several market channels that you will be using for the promotion of your product.

  • Financials:

Stay prepared with your financials in Excel if the investors are interested. Showcase your company’s current financial situation and future burn rate correctly.

Conclusion

You also need to focus on showing who your competitors are and how your company is different from them. Stay clear about what you are asking the investors. Before anything, ask yourself, what are the needs of your company. And showcase everything in detail to the investors, clear your doubt and stay clear about how much fund you exactly need to raise.

Experts’ Corner: Pitch Deck Tips for Fundraising Success

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Bitstamp announces US expansion after 570% increase in customers

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One of the oldest exchanges in the crypto space recently announced that it would be ramping up efforts to reach more users in the United States.

In an announcement from Bitstamp today, the crypto exchange said it would be launching a marketing campaign in the U.S. aimed at educating retail investors about crypto following significant growth in the first quarter of 2021. As part of these efforts, Bitstamp said it planned to triple the number of people in its U.S. team and grow its customer support team by 50% in 2021.

Bitstamp CEO Julian Sawyer told Cointelegraph said the firm began to see increased levels of interest from retail investors and U.S. financial institutions in 2020 while claiming other crypto exchanges were “struggling with uptime and customer support.” He said that the firm’s security, transparent fees, and infrastructure would give the exchange an edge against any local competition.

“Crypto is the fastest growing segment of financial services and we intend to be a leader in the most competitive financial market in the world: the U.S,” said Sawyer. “The potential upside for new retail and institutional investors in the U.S. is astronomical.”

Sawyer cited the significant growth the exchange had experienced during the pandemic as an indication Americans may want greater access to digital assets. Bitstamp reported that the assets under management for U.S. users had risen by 281% in Q1 2021, while the number of customers had surged by 570% in the first four months of this year compared to the same period in 2020. In addition, activity for trades and deposits showed a 348% increase monthly in 2021 when compared to the same period in 2020.

The announcement follows Bitstamp changing key positions in its leadership over the last year. A former Gemini executive, Sawyer joined the firm as CEO in October. Most recently, Amazon veteran and former Barclays finance director Stephen Bearpark came on board as Bitstamp’s chief financial officer while Sameer Dubey joined as its chief operating officer.

Bitstamp announces US expansion after 570% increase in customers

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Crypto Advertising Networks — Scam or Effective Marketing?

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Codezeros

Nowadays, it is too tough for all crypto advertising networks to grow and propagate out its messages to the public. It is because major social media platforms and search engines have laid a ban on all advertisements that will promote services related to cryptocurrency.

So, all that you got now is to target the audience of ad networks that have their reach to crypto-targeted traffic. There must be suspicion lying around the authenticity and productivity of these crypto advertising networks. Thus, this is what we are going to study here.

Crypto Advertising Networks

Hilltop Ads

Hilltop Ads has implemented a good UI experience that will surely appeal to the advertisers who have to spend money on it, and websites can also make money from it. It can benefit any cryptocurrency development company; with the variegations of advertisements, they push to the viewers. Like they have native ads, pop ups, display banners, direct links, etc.

They claim to have a great targeting option; however, a company or an advertiser has to test by running a campaign manually. However, to its downside, you have to deposit a minimum amount of money to begin working with them. So, here, in this stage, it might demotivate some companies from further proceeding.

Coinzilla

Coinzilla features a very attractive name and has a very minimal and sleek website. It is comparatively newer than other advertising networks. The website is attractive and looks legit, and it is because it has its creative team.

It can deal with CPC and CPM advertisements and does it through classic banners, native ads, sticky banners, floating banners, etc. Just like the one mentioned above, here we also have to pay a minimum deposit fee. If you want the best out of it, you should aim for only those websites or CEOs where the targeted traffic is likely to come.

Also, remember to make your website look professional and attractive to pull in a maximum number of audiences. Coinzilla network will help in your crypto development only when it verifies you through sending a code. The advertisement network will reject a website that is not at least 3 months old.

However, now talking about the downside, if you fail to target your audience correctly, the traffic will be substantially low or negligible, the conversion rate will also be low, and it isn’t worth it because it is expensive. Moreover, there will be no dashboard that will give a detailed analysis of the Click-through rate, and also the cost per click, etc.

CoinTraffic

With its base of origin from Estonia, Cointraffic has become famous for serving publishers and advertisers. Cointraffic publishes banner ads, press release distribution, and native ads, and all of this helps a publisher or advertisers in reaching the audience.

In the blockchain and Crypt Ad market, it has become a premium advertising partner that companies can rely on. Companies that provide top-notch cryptocurrency development services will find it beneficial as CoinTraffic offers a wide variety of advertising options in formatting, and it also provides tools that will further increase the conversion rate.

The ad network has account managers that will look after your campaign’s progress. The minimal deposit that you need to make is 500€. However, it is better to start at 5000€ to get a decent result or traffic. The cost for Press release distribution starts at 1500€.

Ad Dragon

A newly launched ad network of 2019, the Ad Dragon, is completely new in the domain of ad networking. It is completely driven to support online Ad marketing, which makes it completely different from other common Crypto Ad networks. And, indeed in a short period, it has emerged to be the world’s top online marketplace being a DeFi advertising platform.

They have revolutionized the whole online industry and accomplish the goal. They have declared peer-to-peer promotion via an online marketplace. Here effective cryptocurrency development can be achieved as it will deliver great ROI (Return of Interest).

Moreover, publishers and advertisers come close to each other because of the best results they offer. Advertisements from independent media, content creators or even influencers who became a part of the platform as an advertiser gets their advertisements sold by Ad Dragon.

By joining this, publishers will get control over the prices and will also get solutions on various marketing issues they face. As a part of the commission, the platform will only charge 5%, whereas the publisher can keep the rest 95%.

Conclusion

So, to be very skeptical, declaring an advertisement network completely useful will be unjustified, as each of them comes with its own merits and demerits. So, it is completely up to your testing and scrutiny. However, spending on a general advertisement on Facebook or Google can help you earn better traffic and return on investment as well.

Crypto Advertising Networks — Scam or Effective Marketing?

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